French Marketing in Quebec by Mindshare

Posted by | December 1, 2015 | French Marketing

An article yesterday stood out.

Caroline Breton, Managing Director, Client Lead – Mindshare Canada presented to a panel for the Broadcast Research Council of Canada.

Challenges and nuances in the Quebec market:

  • Same country, different world. Everything is different. The language (French). The holidays (St-Jean Baptiste & Contruction Holiday). The marital status (40% of couples are common-law versus 16% anywhere else in Canada), the cultural scene.
  • TV is (still) King. Quebecers consumer on average 35h of television every week compared to 27h in ROC (that is “Rest Of Canada”).
  • Don’t go all vanilla on your audience. Edginess works well in Quebec. We are actually known to be quite politically incorrect.

Read more here

Read more on our Marketing in French Blog from FrenchMarketing.ca

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