French Marketing in Quebec by Mindshare

Posted by | December 1, 2015 | French Marketing

An article yesterday stood out.

Caroline Breton, Managing Director, Client Lead – Mindshare Canada presented to a panel for the Broadcast Research Council of Canada.

Challenges and nuances in the Quebec market:

  • Same country, different world. Everything is different. The language (French). The holidays (St-Jean Baptiste & Contruction Holiday). The marital status (40% of couples are common-law versus 16% anywhere else in Canada), the cultural scene.
  • TV is (still) King. Quebecers consumer on average 35h of television every week compared to 27h in ROC (that is “Rest Of Canada”).
  • Don’t go all vanilla on your audience. Edginess works well in Quebec. We are actually known to be quite politically incorrect.

Read more here

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